We know just how it feels…

You’ve got amazing news to share with your audience or perhaps you’ve even thought through a piece of content that might benefit them. So, you go ahead, write out your Email and hit the publish button.

Sadly, you go back to monitor the report from the Email and you notice that the statistics are poor. Does this look familiar? Not to worry, we can help.

Here’s how to write Email content that people care about and will boost your engagement rate:

1. Clearly outline your content goal

Every successful project starts with a goal in mind; an email is no different.

Ask yourself, “What am I trying to accomplish with this email?” If you fail to have a clear goal, chances are that your email will be all over the place,  ultimately leaving your audience confused.

So, think through the process. Do you want to introduce a topic, drive sales or just stay top of mind? It is important to know this before writing out the Email.

2. Define your audience

Understanding your audience is one way guaranteed to produce relevant content. Who are you writing this Email to and what are their needs? When you understand your audience, it is easier to create content that will be valuable to them.

3. Include actions and next steps

Now you’ve created valuable content what action do you want your audience to take? Do you want them to schedule a meeting, volunteer or even buy a product? Well, this is your opportunity to tell your readers exactly what you want them to do by including within your email, a clear call-to-action (CTA).

P.S.

Make sure your CTA stands out, especially for people who just scan the email.

Bonus Tip

Make it Visually Appealing

Your Email is easier to read when it’s visually pleasing. Make sure your readers can get your overall message just by skimming through your Email. Lists, titles, and images are very good ways to make your content appealing.

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